Red Ventures is an American marketing company incorporated in the State of South Carolina.[2] The company acquires customers for brands in the home services, financial services, and healthcare industries.[3]
Red Ventures’ corporate headquarters are located in Indian Land, South Carolina,[4] with offices also in Charlotte, North Carolina’s University City.[5] Red Ventures also has an office in Sao Paulo, Brazil, and an office in London, UK. In 2015, Red Ventures acquired marketing firm Imagitas in Waltham, Massachusetts[6]. In 2017, Red Ventures acquired Bankrate for $1.24B[7] (based in New York City) and Atlanta-based Allconnect, a marketing partner for utilities and energy companies[8].
The company had additional locations in Miramar, Florida and San Antonio, Texas until 2014 when these locations were closed and the jobs were moved to Charlotte.[9] According to the Charlotte Business Journal, Red Ventures offered to relocate almost 300 employees to the Charlotte area from Miami and San Antonio when the closures occurred.[10] Red Ventures also closed an office in Wilmington, NC, moving the jobs to the Indian Land, South Carolina headquarters and relocating many employees.[11]
Contents
- 1 Vertical markets
- 2 DIRECTV Online Sales
- 3 Brief history
- 4 Corporate culture
- 5 References
Vertical markets[edit]
Red Ventures partners with national brands in the following vertical markets:[12]
- Telco
- Finance
- Retail
- Education
- Industrial
- Pharma
- Insurance
- Security
- Movers
DIRECTV Online Sales[edit]
As of 2017, Red Ventures’ “Direct Star TV” brand remains the only DirecTV dealer allowed to market and sell DirecTV services online through paid search and holds an exclusive contract with AT&T (DirecTV’s parent company) to market its services online. As a result, Red Ventures is DirecTV’s largest dealer and sells over 20,000 subscriptions per month.[13] Red Ventures DirecTV campaigns consistently rank as the top paid search result, as well as organic search result through the company’s directvdeals.com website.[14]
Brief history[edit]
- 1999: Red F, the precursor to Red Ventures, was founded by Ric Elias and Dan Feldstein, who met while working at Cendant Corporation.[15]
- 2000: Following the dot-com implosion of mid-2000, Red F, which began as an online discount and loyalty program, evolved into a marketing consulting firm.
- 2003: Red Ventures is launched—The idea behind it was to acquire new customers on behalf of service-related brands, beginning with DIRECTV (DirectstarTV brand).[16]
- 2004-2008: Noted as one of the fastest growing private companies.[17][18][19][20]
- 2005: Red F was sold to its management team so Elias and Feldstein could focus on developing Red Ventures[15]
- 2005: Security Choice (ADT Dealer) business launches at RV.[21]
- 2007: In April, RV relocates to new, larger headquarters in Charlotte, NC [22]
- 2008: Red Ventures acquired Modern Consumer, which operates a lead generation and distribution network for the automotive finance market;[23]
- 2009: In December, RV headquarters move from Charlotte, NC, 5 miles south to Indian Land, SC.[22]
- 2010: Red Ventures breaks ground on new building called RV2 in July [24]
- 2010: Investment firm General Atlantic announces investment in Red Ventures, and Managing Director Anton Levy joins the board of directors.[25][26][27]
- 2011: March – RV CEO Ric Elias gives TED Talk on his Hudson River plane crash, which received more than 6 million views and attracts national attention.[28]
- 2011: Red Ventures hits 1,000 employee mark.
- 2012: RV acquires www.homeinsurance.com and with it a satellite office in Wilmington, NC.[29]
- 2012: October – Ric Elias launches a scholarship for high-performing undocumented students called Golden Door Scholars, seeding it with 1 million dollars of his own money.[30]
- 2013: In April, RV breaks ground on headquarters expansion to building three (RV3).[31]
- 2013: July – RV signs lease for 35,000 sq ft expansion in the University Area of Charlotte, NC.[32]
- 2014: RV awarded JDIG job development grant from the state of North Carolina for its North Charlotte growth.[33]
- 2014: RV hits 2,000 employee mark.[34]
- 2014: June – 180,000 sq ft headquarters expansion on Indian Land, SC opens for business.[34]
- 2015: Silver Lake announces $250M strategic investment in Red Ventures.[35]
- 2015: October – RV announces $15MM Strategic Investment in Ampush, a social media advertiser.[36]
- 2015: November – Red Ventures breaks ground on 300,000 sq ft expansion in Indian Land, SC[37]
- 2015: May – Red Ventures acquires Boston-based company Imagitas from Pitney Bowes for $310M.[38]
- 2016: Red Ventures invests $4M in CourseHorse, an online education startup.[39]
- 2016: Red Ventures acquires Seattle-based Soda.com[40]
- 2017: Red Ventures acquires Choose Energy[41]
- 2017: Red Ventures acquires Allconnect[42]
- 2017: Red Ventures acquires BankRate, Inc.[43]
Corporate culture[edit]
Red Ventures’ corporate culture combines a focus on measurement and profitability with an entrepreneurial mindset that promotes new ideas and innovation from its employees.[15] The organization is flat, with decision-making dispersed among small, autonomous divisions formed around the company’s verticals and marketing channels.[44] [45] and amenities such as an indoor basketball court, a bowling alley, putting greens, a beer garden, and gourmet cafeterias.[46] Correspondingly, Red Ventures has been repeatedly recognized by Charlotte-based newspapers for its corporate culture.[47][48][49][50][51]
References[edit]
Red Ventures is sometimes referred to as RedVentures.
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