Red Ventures

Red Ventures is an American marketing company incorporated in the State of South Carolina.[2] The company acquires customers for brands in the home services, financial services, and healthcare industries.[3]

Red Ventures’ corporate headquarters are located in Indian Land, South Carolina,[4] with offices also in Charlotte, North Carolina’s University City.[5] Red Ventures also has an office in Sao Paulo, Brazil, and an office in London, UK. In 2015, Red Ventures acquired marketing firm Imagitas in Waltham, Massachusetts[6]. In 2017, Red Ventures acquired Bankrate for $1.24B[7] (based in New York City) and Atlanta-based Allconnect, a marketing partner for utilities and energy companies[8].

The company had additional locations in Miramar, Florida and San Antonio, Texas until 2014 when these locations were closed and the jobs were moved to Charlotte.[9] According to the Charlotte Business Journal, Red Ventures offered to relocate almost 300 employees to the Charlotte area from Miami and San Antonio when the closures occurred.[10] Red Ventures also closed an office in Wilmington, NC, moving the jobs to the Indian Land, South Carolina headquarters and relocating many employees.[11]


  • 1 Vertical markets
  • 2 DIRECTV Online Sales
  • 3 Brief history
  • 4 Corporate culture
  • 5 References

Vertical markets[edit]

Red Ventures partners with national brands in the following vertical markets:[12]

  • Telco
  • Finance
  • Retail
  • Education
  • Industrial
  • Pharma
  • Insurance
  • Security
  • Movers

DIRECTV Online Sales[edit]

As of 2017, Red Ventures’ “Direct Star TV” brand remains the only DirecTV dealer allowed to market and sell DirecTV services online through paid search and holds an exclusive contract with AT&T (DirecTV’s parent company) to market its services online. As a result, Red Ventures is DirecTV’s largest dealer and sells over 20,000 subscriptions per month.[13] Red Ventures DirecTV campaigns consistently rank as the top paid search result, as well as organic search result through the company’s website.[14]

Brief history[edit]

  • 1999: Red F, the precursor to Red Ventures, was founded by Ric Elias and Dan Feldstein, who met while working at Cendant Corporation.[15]
  • 2000: Following the dot-com implosion of mid-2000, Red F, which began as an online discount and loyalty program, evolved into a marketing consulting firm.
  • 2003: Red Ventures is launched—The idea behind it was to acquire new customers on behalf of service-related brands, beginning with DIRECTV (DirectstarTV brand).[16]
  • 2004-2008: Noted as one of the fastest growing private companies.[17][18][19][20]
  • 2005: Red F was sold to its management team so Elias and Feldstein could focus on developing Red Ventures[15]
  • 2005: Security Choice (ADT Dealer) business launches at RV.[21]
  • 2007: In April, RV relocates to new, larger headquarters in Charlotte, NC [22]
  • 2008: Red Ventures acquired Modern Consumer, which operates a lead generation and distribution network for the automotive finance market;[23]
  • 2009: In December, RV headquarters move from Charlotte, NC, 5 miles south to Indian Land, SC.[22]
  • 2010: Red Ventures breaks ground on new building called RV2 in July [24]
  • 2010: Investment firm General Atlantic announces investment in Red Ventures, and Managing Director Anton Levy joins the board of directors.[25][26][27]
  • 2011: March – RV CEO Ric Elias gives TED Talk on his Hudson River plane crash, which received more than 6 million views and attracts national attention.[28]
  • 2011: Red Ventures hits 1,000 employee mark.
  • 2012: RV acquires and with it a satellite office in Wilmington, NC.[29]
  • 2012: October – Ric Elias launches a scholarship for high-performing undocumented students called Golden Door Scholars, seeding it with 1 million dollars of his own money.[30]
  • 2013: In April, RV breaks ground on headquarters expansion to building three (RV3).[31]
  • 2013: July – RV signs lease for 35,000 sq ft expansion in the University Area of Charlotte, NC.[32]
  • 2014: RV awarded JDIG job development grant from the state of North Carolina for its North Charlotte growth.[33]
  • 2014: RV hits 2,000 employee mark.[34]
  • 2014: June – 180,000 sq ft headquarters expansion on Indian Land, SC opens for business.[34]
  • 2015: Silver Lake announces $250M strategic investment in Red Ventures.[35]
  • 2015: October – RV announces $15MM Strategic Investment in Ampush, a social media advertiser.[36]
  • 2015: November – Red Ventures breaks ground on 300,000 sq ft expansion in Indian Land, SC[37]
  • 2015: May – Red Ventures acquires Boston-based company Imagitas from Pitney Bowes for $310M.[38]
  • 2016: Red Ventures invests $4M in CourseHorse, an online education startup.[39]
  • 2016: Red Ventures acquires Seattle-based[40]
  • 2017: Red Ventures acquires Choose Energy[41]
  • 2017: Red Ventures acquires Allconnect[42]
  • 2017: Red Ventures acquires BankRate, Inc.[43]

Corporate culture[edit]

Red Ventures’ corporate culture combines a focus on measurement and profitability with an entrepreneurial mindset that promotes new ideas and innovation from its employees.[15] The organization is flat, with decision-making dispersed among small, autonomous divisions formed around the company’s verticals and marketing channels.[44] [45] and amenities such as an indoor basketball court, a bowling alley, putting greens, a beer garden, and gourmet cafeterias.[46] Correspondingly, Red Ventures has been repeatedly recognized by Charlotte-based newspapers for its corporate culture.[47][48][49][50][51]


  • ^ Bio of Elias (accessed 2012-03-10).
  • ^ South Carolina Secretary of State: Search Business Filings
  • ^ “Red Ventures – What We Do”. Retrieved 2018-04-09. 
  • ^ “Red Ventures CEO: We’re going to keep growing”. charlotteobserver. Retrieved 2018-04-09. 
  • ^ “Red Ventures to hire 580 workers, aims to spin off tech startups”. charlotteobserver. Retrieved 2018-04-09. 
  • ^ “”. Retrieved 2018-04-09.  External link in |title= (help)
  • ^ CNBC (2017-07-03). “Red Ventures to buy Bankrate for $1.24 billion”. CNBC. Retrieved 2018-04-09. 
  • ^ “Red Ventures acquires Allconnect – 2017-09-07 | Crunchbase”. Crunchbase. Retrieved 2018-04-09. 
  • ^ Contact Us, Red Ventures website; retrieved June 09, 2011
  • ^
  • ^ Nunn, Cece (26 March 2015). “Red Ventures To Close Office In Wilmington”. Wilmington Biz. Retrieved 15 August 2017. 
  • ^ Verticals, Red Ventures website; retrieved July 30, 2008
  • ^
  • ^
  • ^ a b c “Staying in Red brings new life”, Charlotte Business Journal, November 2, 2007
  • ^ Leadership: Ric Elias, Red Ventures Website, retrieved July 30, 2008.
  • ^
  • ^ “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, September 2007
  • ^ “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, November 1, 2004
  • ^ “Inc. 500: America’s Fastest Growing Private Companies”, Inc. Magazine, September 2008
  • ^
  • ^ a b
  • ^ “Red Ventures Acquires Lead Generation Firm Modern Consumer”, Direct Magazine, June 23, 2008
  • ^
  • ^
  • ^ “General Atlantic Team – Anton J. Levy”. General Atlantic website. Retrieved 4 November 2015. 
  • ^ “Press Release”. General Atlantic. Retrieved 15 January 2016. 
  • ^
  • ^
  • ^
  • ^
  • ^
  • ^
  • ^ a b
  • ^ Merced, Michael J. de la. “Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company”. DealBook. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “Red Ventures breaks ground on project to double size of its headquarters”. charlotteobserver. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “We Are Red Ventures”. Retrieved 2017-03-06. 
  • ^ “Red Ventures Announces Closing of Acquisition of Bankrate, Inc”. Retrieved 2017-11-08. 
  • ^ “Red Ventures fuses marketing and sales, hits 17th in nation”, The Charlotte Observer, August 22, 2008
  • ^ “Charlotte Observer’s Top Workplaces announced”. charlotteobserver. Retrieved 2017-03-06. 
  • ^ “Red Ventures CEO: We’re going to keep growing”. charlotteobserver. Retrieved 2017-03-06. 
  • ^ “Red Ventures on the Forbes America’s Best Midsize Employers List”. Forbes. Retrieved 2017-03-06. 
  • ^ “Charlotte’s Best Places to Work 2011”, Charlotte Business Journal, November 10, 2011
  • ^ “Charlotte’s Best Places to Work 2010”, Charlotte Business Journal, November 4, 2010
  • ^ ”Companies honored as Best Places to Work”, Charlotte Business Journal, November 5, 2008
  • ^ “Large companies, No. 1 – Red Ventures: Benefits and career chances stand out”. charlotteobserver. Retrieved 2017-03-06. 
  • Red Ventures is sometimes referred to as RedVentures.


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