When you’re in the first stages of building an online business, it can be frustrating to figure out how to find clients. This video outlines four creative, proven ways to land your first paying customers.

1. Identify potential clients and contact them. Don’t wait for clients to come to you. Find specific people who can benefit from your services, give them advice, demonstrate your credibility, offer free help for a limited time, and ask for a testimonial once you’ve successfully delivered value.

Testimonials are crucial for building an online business. Ask your satisfied clients for specific, before-and-after details and for the situational impact of working with you. Leverage testimonials by using them as case studies.

2. Take your best job skill and turn it into your business. Once you’ve determined what you’re good at and what you have to offer, research the market and get to know your target audience. Find out what your ideal client wants, then craft an engaging offer based on what you learn.

Wondering how to find clients you don’t even know about yet? Get referrals. Ask your current clients to introduce you to other people you can help.

3. Connect with an entire audience. In the online world, there are gatekeepers with an established following – podcast hosts, Facebook group administrators, publishers, and website owners. Find your audience, show up where they are, engage with them, and demonstrate your expertise.

4. Use your personal network to get clients. Plenty of people already know you and what you can do. Share your intentions, highlight your skills, and ask for referrals and introductions.

This is how to find clients as you’re building an online business: Reach out to your audience and make meaningful connections.