The potential for online sales is unprecedented. To be a player in this global economic revolution, newcorners need help with the strategic, managerial and technical aspects of e-commerce. Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits. Selling Online teaches: * The five stages to setting up an online store * The proper way to establish a merchant account. * Techniques to maximise online security and minimise credit card fraud * Online marketing strategies that work * Methods for generating customer loyalty and repeat sales.