If you are starting an online business as a side hustle or you currently have a side hustle business, this case study is for you. In this video, you’ll watch us apply our 5-Step Business Checklist. You can read more about our in-depth checklist and apply it to your business here: wanderingaimfully.com/checklist

??‍♀️ In this fourth installment of Growing Through It, you’ll meet Kathryn. Kathryn has a side hustle business where she’s trying to figure out how to streamline all of her offerings while only spending 5-10 hours per week working on her business. She’s also trying to avoid using social media as her main marketing channel, so we explore what options we’d recommend for that.

When your online business is a side hustle, you have to constantly evaluate everything you’re doing and make sure you have systems and processes that are working in your favor.

This video is part of a series we’re calling Growing Through It, where we do a deep-dive on a member of our email list’s business. We apply a 5-part checklist we’ve created to find any areas that need improvement (which should lead to more customers and a more streamlined business).

? If you liked this video and possibly want us to review your business in the future, jump on our Monday morning email newsletter “Wandering Weekly.” Each week we share tips, lessons learned, honest real-talk, and practical advice to grow your business with intention. Sign up here: https://wanderingaimfully.com/newsletter

Here are some handy-dandy timestamps:

0:00 – Introduction and what Growing Through It is all about ??‍???‍?
0:25 – Meet Kathryn ?, an online biz owner trying to streamline a side hustle
3:30 – PART 1️⃣: The Brand Foundation (4 questions exercise)
8:16 – ??‍♀️ Let’s look at all of Kathryn’s offerings and consolidate them
10:36 – ? Hot Tip ? What idea gives you the best return for your input?
16:02 – PART 2️⃣: Your Product or Service Offering (side hustle recommendations)
19:12 – ? Hot Tip ? Are you in a crowded market? Focus on your unique process.
25:15 – Two ways to sell ? your side hustle business and set ? goals
29:15 – PART 3️⃣: Marketing Strategy & Customer Journey (marketing bridges)
32:22 – ? Marketing strategy #1: Open and closed launch
34:40 – ? Marketing strategy #1: Evergreen sales
36:22 – PART 4️⃣: Audience Building (without using social media)
30:03 – How to use Pinterest ? to find article and content ideas
42:38 – ? Tips for writing SEO-friendly article titles
44:28 – PART 5️⃣: Website Optimization (changing the website focus)
47:03 – The recap and our Top 3 Recommendations

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? IN-DEPTH ARTICLE: The 5-part checklist we used in this video is 100% free for you to read and you can apply the exercises and action steps to your business: https://wanderingaimfully.com/online-business-checklist/

? FREE COACHING SESSION: If you enjoyed this video, we have a free coaching session on how to optimize your website by going through our 4Q’s and APSOSA Framework. Get our free coaching session to improve the effectiveness of your website: https://wanderingaimfully.com/free

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