The Entrepreneur's Guide to Financial Statements

Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability. • Written by a business owner for business owners, the author makes reading financial statements easy and interesting • Demonstrates how any business owner can shape unique financial statements to better manage their business • Breaks down the complexity of finance into easy-to-remember stories about real people and real companies • Examines and explains each of the three main financial statements and common ratios used by banks and investors • Shows how to build business dashboards that guide better decision making—and how simple analysis can show the financial future of your business • Helps small business owners to learn the difference between profits and cash flow, make better decisions by doing real analysis using only basic math, and do forecasting and budgeting quickly and easily

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