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Inspired by her Latinx heritage, Babba Rivera created Ceremonia, a clean haircare brand that’s taken the beauty industry by storm. ?
Running an online business definitely has its appeal, but it also comes with challenges. In this Q&A, Babba shares the importance of research, launching with one product, and how to successfully scale your business across platforms.
TIMESTAMPS:
0:00 Intro to Babba Rivera
1:35 Babba Rivera’s job background
3:43 What is Ceremonia?
4:46 Deciding to launch with only one product
8:00 How did you decide where to sell your product?
10:20 Why did you decide to create Ceremonia swag?
12:30 Were there any unexpected wins with the merch drop?
15:15 How do you differentiate content on your brand vs personal account?
17:30 What keeps you motivated with your business?
Want some more small business tips? Check out these blogs below! ?
⚡️ How to Create a Social Media Strategy for Small Businesses: https://lat.gr/CreateSMStrategy
⚡️ 5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online: https://lat.gr/OfflineOnline
⚡️ How to Make a Good First Impression With Your Instagram Bio: https://lat.gr/IGBio
⚡️ Ultimate Guide to User-Generated Content: https://lat.gr/UGContent
✨ Follow Babba on Instagram: instagram.com/babba
✨ Follow Ceremonia on Instagram: instagram.com/myceremonia
✨ Follow Chrissy on Instagram: instagram.com/chrissyabram
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