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What’s up Sumo-lings! Today we’re getting real and talking about the 4 biggest things stopping you from starting your own business or creating a digital product.

If you’re looking for a little wakeup for the new year and some relatable stories and advice on what’s stopping you from realizing your full entrepreneurial potential, then watch on. We talked to our very own AppSumo teammates, who are busy working on their own side hustles and businesses, and asked them what their biggest struggles were in launching their businesses and products.

0:00 | Intro
0:40 | You don’t know enough about running a business
2:04 | You have imposter syndrome
3:30 | You’re afraid of promoting your company
4:19 | You believe that you will fail before you even start

As always, we’ll catch you on the next one!