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I would like to share with you the #1 marketing strategy that you need to grow your online business. This is what I spend the majority of my time doing in my business. It is the most valuable action that I engage in, in order to gain more traffic, create impact in peoples’ lives, build my brand, and make more money.
The strategy that I am referring to is content marketing. In simplest terms, it is the process of creating valuable and relevant content for your target audience in order to build relationships and trust with them.
In today’s digital world, content is king. Everything on the Internet is comprised of content, in the form of text, images, video, and audio. Research shows that every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. Seth Godin said it best, “Content marketing is the only marketing left.”
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