E-Commerce Report; Online businesses are supplementing their fleet e-mailings with an old warhorse: direct mailings.

E-Commerce Report; Online businesses are supplementing their fleet e-mailings with an old warhorse: direct mailings.

E-Commerce Report notes growing numbers of Web surfers say they ignore e-mail marketing; as result, online businesses are supplementing their e-mailings with direct mailings; photo (M)

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