E-Commerce Report; Internet executives take a look at a moving target, the college student, in hopes of fostering future spending.

E-Commerce Report; Internet executives take a look at a moving target, the college student, in hopes of fostering future spending.

E-commerce businesses seek to raise online spending by college students in hopes that they will become lifetime customers; only $1.4 billion of $100 billion in discretionary cash at disposal of college students is spent online each year; vastly di…

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