It is not an understatement to say that marketing analytics is critical to the success of an online business. In this video, I’ll discuss the fundamentals of marketing analytics, which can be used to assess the effectiveness of a campaign.
? Subscribe to my data science channel: https://bit.ly/2xYkyUM
? Get 10% off data science interview prep: https://www.interviewquery.com/?ref=datasciencejay
❓ Check out our data science course: https://www.interviewquery.com/learning-path
? Get professional coaching here: https://www.interviewquery.com/coaching
? Follow us on Twitter: https://twitter.com/interview_query
00:14- How I began to apply Marketing Analytics
00:50- Two metrics at first glance
01:08- Cost per acquisition
03:16- Multi-touch attribution
03:50- Ways to pinpoint multi-touch attribution
04:24- Defining regression model
04:59- Campaign Attribution
06:10- Measuring Attribution
06:34- Important reminders
Read my personal blog: https://datastream.substack.com/
Follow me on Linkedin: https://www.linkedin.com/in/jay-feng-ab66b049/
Find me on Twitter: https://twitter.com/datasciencejay
#marketinganalytics #datascience #dataanalyst #dataanalytics #businessanalyst #businessintelligence
Recent Comments