Setting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily – to not get in your own way when it comes time to put yourself out there!
These are the 5 most important graphics I see almost all business owners needing! Listen or watch for more at the links above and below this article.
Let’s unpack each one and the key things you need to think about whilst creating.
1. Brand and style guide
First things first, you need a brand style guide that includes your logo, brand fonts, colors, style, and photography choices. This guide will be your best friend in creating all your graphics, so make sure it looks great in real-life designs, not just on paper.
2. Social media templates
Next up, you need to design social media templates that support your social media strategy. This includes everything from testimonials to educational to promotional posts. Use your brand style guide as your foundation and create templates that’ll support you practically with what you actually want to post.
3. Facebook cover
Thirdly, you need a standout social media cover or display picture that attracts potential customers. Whether it’s for Facebook or LinkedIn, make sure it effectively conveys what your business does and who it serves so that a potential lead can understand what you in the first moment they stumble onto your Facebook. Keep it professional, branded and don’t add anything irrelevant.
4. Email signature
Fourth on our list is a functional email signature. Do NOT use a full image you’ve made in Canva as your email signature. Sure, it can be pretty, but make sure it’s readable and clickable, even on mobile devices. Use an email signature generator to add text for your name and website, and you’re good to go!
5. Website/online presence
Last but not least, you need an online presence in the form of a website. Start with a style guide, and then create graphics like banners, branded iamges and favicons that use your unique brand. This will save you time and create consistency.
So there you have it, folks! The top 5 graphics you need for your online business. Don’t forget to subscribe on YouTube or listen on your fave podcast app to get the deeper details! Let’s take your business to the next level!
Freebies and episodes mentioned in the podcast:
10 social media post ideas: https://www.whitedeer.com.au/socialideas
Channelling YOUR Uniqueness into Your Brand: https://www.whitedeer.com.au/podcast/channelling-your-uniqueness
Choosing + Pairing Your Brand Fonts: https://www.whitedeer.com.au/podcast/pairing-brand-fonts
LISTEN AS PODCAST: https://www.whitedeer.com.au/podcast/important-graphics
???? Subscribe for the latest! http://bit.ly/3XQYX7i
••• RESOURSES: https://www.whitedeer.com.au/goodies
••• PODCAST: https://www.whitedeer.com.au/podcast
••• INSTAGRAM: https://www.whitedeer.com.au/podcast
// BUSINESS TOOLS I USE + RECOMMEND:
••• CANVA (for all things creating your own brand + graphics): partner.canva.com/whitedeer
••• KARTRA (for hosting courses, landing pages, emails + more): https://whitedeer.krtra.com/t/GUuQaC2…
// KEEN TO WORK TOGETHER?
Firstly… whohooooo! I would be honoured. There are 2 routes we can take.
I can teach you how to create your own epic brand and graphics (DIY style!)
Either in my supported online course: DIY Design My Biz https://www.diydesignmybiz.com/
Or in a 6 week group intensive: The Co+Creation Club (twice a year): https://www.diydesignmybiz.com/club
2. I can create your graphics FOR you collaboratively but fully made by a pro.
Either creating your brand/rebrand in my bespoke One:One Rebrand Experience: http://bit.ly/3WN2Pos
Or if you’ve got a solid brand we can create any additional graphics in VIP Design for a Day: bit.ly/407xCiV
3. Or if you’d like to inhale all my free or low ticket offers head here: https://www.whitedeer.com.au/goodies
// DETAILS & CREDITS: Get new videos and graphic design tips each week, and feel free to comment with what tips would help serve you in your business most right now!
jacqui@whitedeer.com.au
DISCLAIMER: This video and description contains affiliate links to products I use and love, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
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